Publishing Journal ›› 2023, Vol. 31 ›› Issue (2): 39-.

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Exploration on the Path of Theme Publishing in China

  

  1. School of History and Culture, Hunan Normal University, Changsha, 410081

  • Online:2023-03-15 Published:2023-04-14

Abstract:

Over the past 40 years of reform and opening-up, theme publishing has successfully
explored a new path by innovating the old pattern of simply emphasizing political attributes under
the planned economic system. It takes serving and cooperating with the national political work
center as the core, and makes efforts to expand the way to carry out the political mission of theme
publishing. Taking the socialist market economy as the support, making efforts to enhance the
vitality of the theme publishing market. With the support of new technology, focus on exploring
the integrated publishing mode of thematic publishing. With the support of opening to the outside
world, making efforts to promote the theme publishing “going out” constitutes a mode of theme
publishing with a core and three major supports.

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