Publishing Journal ›› 2022, Vol. 30 ›› Issue (1): 32-.

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Research on the Influencing Factors of the Binding Design of “China’s Most Beautiful
Book” Based on Grounded Theory

  

  1. School of Humanities and Communication， Guangdong University of Finance&Economic，
    Guangzhou， 510320
  • Online:2022-01-15 Published:2022-01-22

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Abstract:

Using the comments of 396 “The Most Beautiful Book in China”， we construct the
model of “The Most Beautiful Book in China”. According to the research， the binding design of
“The Most Beautiful Book in China” should be influenced by the three factors of creator demand，
reader demand and book demand. The aesthetic cognition of book binding design is completed
jointly by readers， books and creators. In the practice of book design， designers should do a good
job in book binding design from the perspective of readers and books， considering the needs of
the market.

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