Abstract:

Public communication is a kind of communication activity in which people， as the

subject， participate in collective affairs and actions in the social field between the state and

the family. Under the historical background of social change in modern China， publishers use

publishing houses， newspapers and other publishing institutions as the entity space， book

industry organizations as the link， and professional journals as the media to carry out public

communication. Their communication mode， communication object， communication space and

communication concept have changed from tradition to modernity， showing the traditional kinship

and geographical relationship communication. It is a phenomenon that the social intercourse of

modern learning and career is gradually advocated in the past. Public communication plays a

positive role in the accumulation of social resources， the construction of publishing public space，

the shaping of identity， and promotes the professional formation and development of publishers.

Key words:

Modern publishing Public communication Geographical communication

Business communication Academic communication

CLC Number: 

• G239