Abstract:

The Covid-19 pandemic has a significant impact on the global publishing industry.

The Spanish publishing industry has turned crises into opportunities and quickly adopted

countermeasures such as online marketing， optimized themes， innovative sales models and alliance

assistance. The pandemic has accelerated the digitization process of the Spanish publishing

industry， and also provided insights for the future cooperation of the publishing industries between

China and Spain. This paper proposes the followings for the collaboration between the two

parties ：

（1） learn from each other， actively respond to the digital transformation and formulate a

joint digital plan; （

2）optimize the business model of physical bookstores and adjust the additional

functions;（

3）improve the publishing industry regulations to eliminate piracy and infringement; （

4）

strengthen connections to open up new paths for the future cooperation in digital publishing.

Key words:

Pandemic Spanish publishing industry Digitalization process China-Spain

publishing industry cooperation

CLC Number: 

• G239