Abstract:

Facing the challenge of new technologies,the presses always need to think again the problem of books marketing promotion and the smooth transformation of traditional marketing ways. In the "Internet +" era, the best marketing period of books publishing is coming. The Internet marketing is becoming a significant approach of  "marketing +", so it is the critical moment that the press books marketing should be paid high attention to and appropriate marketing approaches should be chosen. To upgrade the books marketing, not only enlarge sales volume through Internet marketing but the marketing broadcast of books content value also should be utilized to achieve transboundary integration to obtain earnings beyond the bookselling.

Key words: Internet +, Books, Internet marketing, Marketing +