Publishing Journal ›› 2015, Vol. 23 ›› Issue (4): 61-.
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Cui Ming Jiang Yalei
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Abstract:
The bestsellers are always showing strong marketing operation on color because their large market. For almost two years, the "big data" has become a top word among enterprises, using "big data" for precision marketing becoming a new marketing trend. This paper expounds that how to make marketing in the big data time from three aspects of capturing target audience, attracting target audience and delicacy marketing on basis of analyzing the audience characteristics.
Key words: Internet age, Bestseller, Precision marketing
Cui Ming Jiang Yalei. Precision Marketing Strategies under the Age of the Internet's Bestsellers[J]. Publishing Journal, 2015, 23(4): 61-.
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http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2015/V23/I4/61