Abstract:

In the era of social media, the influence of fan culture has been highlighted. YA

literature books with teenagers as audience have gradually attracted market attention, and new

changes have taken place in the USA. In the new publishing environment, the YA Literature

Publishing Industry in the USA is still in the second golden age. Although facing the challenges of

market transformation, it still maintains growth. However, the market theme cannot reproduce the hot

leading effect of “the next Harry Potter”, moves from a single show to multiple development at the

same time. As far as book marketing, the USA YA literature publishing industry shows the new

media characteristics which from film and television adaptation to social promotion. In particular,

social media short videos have become the new favorite of YA market, and establishing quasi

social interaction with users has become an important choice for authors, publishers and retailers.

Key words:

Fan culture the USA YA literature publishing Publishing industry Develop

ment status

CLC Number: 

• G239