Abstract:

As the standard-bearer of design innovations, design magazines of the furniture

industry provide a fundamental impetus for its innovative development worldwide. The leading

international design magazine focuses on the internationalization and localization of its published

content, showing cultural characteristics and changes in global furniture and home furnishings.

Cross-border designs and fashion & art industries have sought to find the best solution to popular

life and pursued a unique and tasteful contemporary home lifestyle. The application of the new

commercial model has realized the communication between editors, readers, content, and

activities, thus brought the linkage between online and offline information. By regular design trend

reports, furniture design awards, and other activities were held and welcoming participants, which

has speeded up the exchange and innovative development of the global furniture industry. These

have made the magazines a bellwether for the global furniture industry and enabled a boost to the

innovation and development of the global furniture industry.

Key words:

Design magazine Design communication Furniture industry Innovation

mechanism

CLC Number: 

• G239