Abstract:

Under the background of building a new pattern of international and domestic double

circulation， to achieve high quality “going out”， China publishing industry will face the hidden

danger of short-term rupture， medium-term decoupling of global publishing value chain and

long-term conflict in breaking low-end embeddedness. To eliminate these risks， repairing the

short-term broken value chain， hedging the risk of global value chain decoupling and realizing

the leap of value chain will be the feasible strategy. The strategy should focus on cultivating

global publishing value chain owners， improving the integrity， networking and scale of global

publishing value chain embedding and enhancing the synergy and security of participating in the

global publishing value chain.

Key words:

Publishing industry high quality “going out” Value chain Low-end embeddedness Unhook Dual circulation

CLC Number: 

• G230