Abstract:

Female periodicals as the Chinese periodical industry an important force, in the past ten years, have made considerable development. At the same time, research of academic and industry circles on female periodicals has also reached a climax. In this article,it mainly makes a review and summary on the female periodical, inclucling the content of female periodical, advertising and business of the feminine periodicals, dilemma and strategies of the feminine periodicals development, criticism and counter-criticism of female periodicals ,the cases of several aspects.

Key words: Female periodicals, 　Review