Abstract: This paper makes an in-depth theoretical explanation and practical discussion on the humanistic feelings and social responsibility of publishers. On the basis of defining the connotation of the concept, it emphatically analyzes the pursuit and respect of culture, knowledge and human spirit in humanistic feelings, and the sense of responsibility and mission of the society in spreading scientific and cultural knowledge and leading social progress. Through the publishing practice cases, the paper fully elaborated how publishers showcase humanistic feelings and social responsibility in the selection of topics, editing and satisfying readers’ needs. Finally, the paper systematically summarizes the important role of humanistic feelings and social responsibility in improving the new quality productivity of publishing. 

Key words: Publishing　Humanistic feelings　Social responsibility　Theoretical interpretation　 Practical exploration