Abstract: Based on the fundamental characteristics of new quality productive forces， which are“ aimed at development， dominated by innovation， and guided by high technology， high efficiency， and high quality”，conducts a comprehensive examination of the talent management system in the publishing industry and the shortcomings and pain points in each aspect， aiming to establish a new model of talent management that is suited to new quality productive forces. Firstly， through a comparative analysis of different stages of productive force development， explores the new requirements imposed by new quality productive forces on talent in the publishing industry. Secondly， extracts four key attributes of the new state of talent in the publishing industry ： innovation-driven， data-powered， comprehensive ability， and humanmachine collaboration. Lastly， proposes specific talent management measures from three aspects ： recruitment and attraction， cultivation， and incentives， and on this basis， constructs a new model of talent management in the publishing industry under the background of new quality productive forces. 

Key words: New quality productive forces　Talent management　Publishing industry　Model innovation