出版科学 ›› 2021, Vol. 29 ›› Issue (2): 99-.

• 港澳台出版 国外出版 • 上一篇    下一篇

数字剑桥十八载 ：世界引领型出版社的数字转型战略研究

  

  1. （中山大学信息管理学院，广州，510006）
  • 出版日期:2021-03-15 发布日期:2021-04-03
  • 作者简介:佘延锋，中山大学信息管理学院 2019 级硕士生，剑桥大学出版社高级客户经理 ；王影，中山大学信息 管理学院 2020 级硕士生。
  • 基金资助:
    本文系国家社会科学基金青年项目“技术赋能视阈下人文学者的数字学术需求及其图书馆服务策略
    研究”（18CTQ006）的研究成果之一。

The Digitalization Strategy of a Leading Global Publisher ：the Experiences behind
the Annual Reports of Cambridge University Press

  1. （School of Information Management, Sun Yat-sen University， Guangzhou， 510006）
  • Online:2021-03-15 Published:2021-04-03

PDF

443

摘要：

剑桥大学出版社近年来实施了极为成功的数字化转型。该社把握数字出版的独有逻辑，
将学术业务全面转型为统一、快捷反应、逐步开放获取的学术研究出版平台业务，英语语言教学
和国际教育业务方面开创了针对大型客户的独家定制数字化服务模式，从而满足了数字化背景下
用户的个性化、便捷性需求 ；通过积累、优化传统优质内容和经营数字原生资源，深入挖掘自身
的独特优势 ；坚守立身宗旨，与各层次、各类型志同道合的机构加强合作，同时通过投资收购优
势平台和内容，较好地形成了数字产品的护城河。

关键词:

Abstract:

Cambridge University Press has implemented a very successful digitalization strategy
in the recent years. With the deep insight into the unique logic of digital publishing, Combrige
University Press has transformed its academic business into a series new business based on an
academic research and publishing platform, which is unified, quick response and gradually open
access. Combrige University Press has also created a unique customization service model to
meet the needs for individuality and conveniences in digital era, for those key and giant customers
in the areas of English Language Teaching and International Education businesses. Combrige
University Press has deeply excavated its unique advantages by accumulating, optimizing its
traditional great content, and managing original digital resources. Consistent with University of
Cambridge’s mission, Combrige University Press works with various, like-minded organizations
to achieve an all-win situation during its transforming. All these efforts with its investments and
acquisitions from outside the organization for the advanced digital content and platforms, have
produced series great digital products for Combrige University Press.

Key words:

and upgrading Customization

中图分类号: 

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