出版科学 ›› 2023, Vol. 31 ›› Issue (6): 94-.

• 港澳台出版 国外出版 • 上一篇    下一篇

利益相关者视角下我国学术出版“走出去”问题及策略探析

  

  1. 西南政法大学新闻传播学院，重庆，401120
  • 出版日期:2023-11-15 发布日期:2023-11-15
  • 作者简介:裴永刚，管理学博士，西南政法大学新闻传播学院教授、博士生导师 ；甘俊佳，西南政法大学新闻传 播学院 2022 级博士生。
  • 基金资助:
    本文系 2022 年国家社会科学基金项目“‘双循环’新格局下中国对外出版体系创新发展研究”
    （22XXW007）阶段性成果。

An Analysis of the Problems and Strategies of Chinese Academic Publishing
“Going Out” from Stakeholder Perspective

  1. School of Journalism and Communication, Southwest University of Politics and Law，
    Chongqing， 401120
  • Online:2023-11-15 Published:2023-11-15

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摘要：

基于利益相关者视角，将学术出版“走出去”过程中涉及的利益相关者分为确定型利
益相关者、预期型利益相关者、潜在型利益相关者。发现当前学术出版“走出去”在宣传、内容、
出版、技术、服务、人才等方面存在不足，进而提出重视国内外市场需求，立足原创生产增强“走
出去”动力 ；推动出版机构间合作与技术赋能优化服务来提升合作力度 ；促进资源共享，创新人
才培养方式来加快“走出去”进程，从而更好地提升中华文化国际影响力，让世界读懂中国。

Abstract:

Based on the perspective of stakeholders, this paper divides the stakeholders
involved in the process of “going out” of academic publishing into definite stakeholders, expected
stakeholders and potential stakeholders, and finds that the current “going out” of academic
publishing has shortcomings in publicity, content, publication, technology, service and talents.
Then it proposes to pay attention to the domestic and international market demand and enhance
the motivation of “going out” based on original production; promotes the cooperation among
publishing institutions and technology-enabled optimization of services to enhance cooperation;
promotes the sharing of resources and innovates the training of talents to accelerate the process
of “going out”. To enhance the international influence of Chinese culture and make the world
understand China.

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