Publishing Journal ›› 2025, Vol. 33 ›› Issue (5): 32-44.

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The Interactive Narrative of Chinese Online Literature : Media Perspectives,Textual Spaces, and Narrative Practices

  

  1. School of Literature,Zhejiang University
  • Received:2024-09-27 Revised:2025-06-17 Online:2025-10-14 Published:2025-10-14

Abstract:

This study proposes a tripartite framework encompassing media, story, and practice to deeply analyze the generative logic and operational mechanisms of interactive narrative within this context. The multi-symbolic and interactive material properties of digital media fundamentally reshape the textual forms of online literature and enable a tri-dimensional interactive practice among readers, establishing the essential preconditions for interactive narrative to emerge. The convergence of digital media and storytelling constructs an accessible textual space for reader participation. This space is intrinsically structured by intertextuality and dynamically expands under the dual driving forces of commercial imperatives and narrative logic. Immersed within this textual space, readers co-construct narrative practices through their tri-dimensional interactions (humanmedia, human-text, human-human interaction):engaging in productive reading to co-create the core narrative by generating story interpretations and influencing authors; leveraging community collectives to propel narrative dissemination through both implicit data-driven participation and explicit grassroots campaigns; and contesting narrative authority through re-creation practices like fan fiction and database production to establish new narrative meanings.

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