Publishing Journal ›› 2025, Vol. 33 ›› Issue (5): 45-54.

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Research on AI-Driven Upgrading of the Knowledge Service Value Chain in Publishing Enterprises 

  

  1. School of Journalism and Communication, Shaanxi Normal University

  • Received:2025-01-08 Revised:2025-07-06 Online:2025-10-14 Published:2025-10-14

Abstract:

The knowledge service value chain of publishing enterprises mainly consist of three major links : knowledge production, knowledge dissemination and knowledge consumption. Driven by artificial intelligence technology, Chinese publishing enterprises continuously innovate in content, technology and systems. In this process, the value chain of publishing enterprises is continuously optimized, and moves towards the construction phase of the knowledge ecosystem value chain. In the new development stage, publishing enterprises aim to “reconstruct the connection between human and knowledge”. By upgrading publishing products and services, as well as enhancing their position, publishing enterprises use artificial intelligence technology to drive the knowledge service value chain to the high-end upgrade. First, optimize value links to reduce costs, and increase the value of publishing knowledge service products. Second, embed the publishing knowledge service value chain into the knowledge ecosystem, upgrade the functions of publishing knowledge services, and develop an embedded knowledge service economy. Third, achieve cross-link collaboration in value links, enhance the competitive advantage of the knowledge ecosystem value chain by the integration of digital economy and physical economy, and cultivate three important dynamic value creation capabilities of value discovery, value realization and value optimization.

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