出版社儿童新媒体产品发展的实证分析
——基于对 27 组亲子家庭与出版社的深度访谈

Abstract

Abstract: The study conducts semi-structured interviews with 27 groups of parent-child families and core members of several children’ s presses to systematically analyze the development status of children’ s new media products in terms of key types，usage motivations，and technical characteristics. The study also delves into the problems facing current children’ s new media products，focusing on three dimensions ： content production，marketing mode，and service management. Based on this analysis，the study proposes several strategic recommendations， such as constructing a refined content creation ecosystem，developing a cross-platform promotion and sales system，and establishing a comprehensive service feedback mechanism. These strategies aim to enhance the overall quality of children’ s new media products and promote the orderly development of the children’ s publishing market.

Key words: New media products, Children’s publishing, Digital publishing, Press

CLC Number:

G237

Xie Xinzhou, Peng Haocheng. An Empirical Analysis of the Development of Children’ s New Media Products by Presses ：Based on In-depth Interviews with 27 Parent-Child Families and Presses[J]. Publishing Journal, 2025, 33(4): 23-31.

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An Empirical Analysis of the Development of Children’ s New Media Products by Presses ：Based on In-depth Interviews with 27 Parent-Child Families and Presses

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