Abstract:

Based on the grounded theory， this paper coded the news data and semi-structured interview data related to multimodal external communication of Internet literature， and systematically revealed its influencing factors and promotion paths. Multimodal narrative ecology， multimodal IP development and multimodal translation are the core influencing factors of multimodal external communication of Internet literature. Among them， multimodal narrative ecology provides the basic conditions for communication， IP multimodal development is the main driving force for communication， and multimodal translation is the key support for external communication. Furthermore， this paper proposes specific paths to optimize the multimodal narrative ecosystem， build a global IP development and management mechanism， and improve the multimodal translation framework， so as to help enhance the external communication and influence of Internet literature.

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