科技期刊今日头条账号运营现状与优化策略

Abstract

Abstract:

This article takes Toutiao account of scientific journals as the object， and use the methods such us online research and stratistical analysis to investigate the accounts operation， communication effect and content production of Toutiao account of scientific journals’ . The results show that scientific journals Toutiao accounts there are some problems on the whole， such as unbalanced number of content release， low update frequency， relatively single theme， low communication index and so on. Based on the current situation investigation and the analysis of excellent cases， it is proposed that scientific journals should establish the concept of “long-termism” when operating Toutiao account， take popular science and technology information content as an important starting point to improve the communication effect of accounts， and take multiple measures to optimize the communication effect of Toutiao account of scientific journals by strengthening cross platform linkage， stabilizing the frequency of content updates， participatingin hot topic discussions， reasonably selecting the length and writing method of titles， and making good use of AIGC tools.

Key words:

Media convergence, Scientific journals, , Toutiao , Academic communication

CLC Number:

G235

Zhan Lijuan, Sun Xuhao, Wan Kezhuo , Tang Dan.

The Operation Status and Optimization Strategy of Toutiao Account of Chinese Scientific Journals

[J]. Publishing Journal, 2025, 33(4): 63-73.

References

[1] 中华人民共和国中央人民政府 . 中共中央关于进一步全面深化改革推进中国式现代化的决定 [EB/OL]. [2024-09-16]. https ：//www.gov.cn/zhengce/202407/content_6963770.htm?menuid=104

[2] 中华人民共和国中央人民政府 . 中宣部、教育部、科技部印发《关于推动学术期刊繁荣发展的意见》[EB/ OL]. [2024-09-16]. http ：//www.gov.cn/xinwen/2021-06/25/content_5620876.htm

[3] 劳万里，向琴，舒文博，等 . 今日头条号的特点及在科技期刊中的应用现状 [J]. 编辑学报，2020（4）： 457-460

[4] 劳万里，陈怡，唐召群 . 浅析 CSSCI 来源期刊今日头条号的运营现状与发展建议 [J]. 中国传媒科技，2022（6）： 34-37

[5] 刘洋，李娜，李玉乐，等 . 医学科技期刊新媒体爆款文章的特征及生成策略：以《协和医学杂志》实践为例 [J]. 中国科技期刊研究，2021（6）：719-725

[6] 周丽萍 . 媒体融合背景下学术期刊头条号的发展现状及提升策略 [J]. 学报编辑论丛，2022（1）：410-420

[7] 俞敏，吴逊眉，武瑾媛 . 基于移动端的科技期刊新媒体内容多平台发布策略研究：以“中国科技期刊卓越行动计划”梯队期刊的 100 个中文刊为例 [J]. 编辑学报，2020（3）：307-313

[8] 薛春璐，孔晔晗，王元杰，等 . 学术期刊内容新媒体传播策略及典型传播模式构建实践 [J]. 中州大学学报， 2021（6）：86-91

[9] 吴祝华，刘若瑾，洪淳薇，等 . 科技期刊论文视频化传播范式研究 [J]. 新媒体研究，2022（24）：94-99

[10] 郝慧敏 . 今日头条新闻客户端崛起原因探究 [D]. 兰州：兰州大学，2019 ：11

[11] 孙绪壕，占莉娟 . 我国预印本研究的现状、热点与趋势 [J]. 学术出版研究，2024（1）：93-110

[12] 占莉娟，孙绪壕，胡小洋，等 . 我国科技学术期刊抖音账号运营现状与优化策略 [J]. 编辑学报，2024（3）： 307-312

[13][22] 占莉娟，孙绪壕，王晓醉 . 我国科技期刊微博运营现状与提升策略研究 [J]. 出版科学，2023（2）： 70-77

[14] 罗自文，林燕飞 . 眼见为虚：健康类短视频谣言的叙事特征与社会心理——基于今日头条谣言数据库的实证研究 [J]. 中国社会科学院研究生院学报，2021（6）：93-103

[15] 清博指数 . 头条号传播指数 TGI （V2.0）[EB/OL].[2024-12-19]. https ：//www.gsdata.cn/site/usage-4

[16][19] 陈玲 . 新媒体爆款产品标题的主要类型与风格特征 [J]. 传媒，2022（4）：67-69

[17] 柳叶刀 TheLancet. 柳叶刀 200 年 [EB/OL].[2024-12-25].https ：//m.toutiao.com/is/iUWS2MJR

[18] 龙玲，陈芯语，蔡羽满，等 . 科技期刊编辑进行科普短视频创作与传播的实践探索：以《广西医学》《微创医学》《内科》杂志为例 [J]. 中国科技期刊研究，2022（7）：901-908

[20] 张春凯，庞芳 . 网络媒体“标题党”现象成因及治理对策探讨 [J]. 记者摇篮，2023（9）：18-20

[21] 董华，张皓越，高爱宇 . 生成式人工智能大模型赋能传统出版企业转型升级路径研究：基于扎根理论的质性研究 [J]. 出版科学，2024（4）：37-46

The Operation Status and Optimization Strategy of Toutiao Account of Chinese Scientific Journals

PDF

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Recommended Articles

Metrics

Comments

[1]	Wang Zhigang , Zhao Yingqiao, Lu Bing. Reshaping and Incentivizing ： Reconceptualizing Editorial Subjectivity in the Digital Intelligence Era [J]. Publishing Journal, 2025, 33(4): 5-13.
[2]	Chen Jian’an. Research and Enlightenment on the Development of Digital Textbook Publishing Platforms in the United States [J]. Publishing Journal, 2025, 33(4): 40-54.
[3]	Yu Shimei , Wang Yanmin, Yang Jie, Sun Shujun. Strategies of Paths，Bottlenecks and Breakthrough for Topic Selection and Organization of Scientific Journals [J]. Publishing Journal, 2025, 33(4): 55-62.
[4]	Yang Jun. Analysis on the New Quality Productivity of Publishing Industry Enabled by Publishing Data Elements [J]. Publishing Journal, 2025, 33(4): 74-82.
[5]	Zhang Xiaofei. Research on the Development Pathways of AI Products Empowered by Data Technology: A Case Study of Elsevier Academic Publishing Group [J]. Publishing Journal, 2025, 33(4): 83-93.
[6]	Zang Lan , Zhang Yao. Influencing Factors and Promotion Paths for External Communication of Chinese Internet Literature from the Perspective of Multimodal Communication [J]. Publishing Journal, 2025, 33(4): 94-105.
[7]	Sheng Yu , Ouyang Qian. The Cross-Media Narrative of Allen Ginsberg’s Photobooks ： Paradigm， Process，and Significance [J]. Publishing Journal, 2025, 33(4): 106-113.
[8]	Lin Ying. From Harmony to Dispute ：Analysis of Labor Disputes and Their Influencing Factors at the Commercial Press （1897—1949） [J]. Publishing Journal, 2025, 33(4): 114-121.
[9]	Zhang Ruirong. A Study on the Translation and Publication Activities of the Translator Group of Chinese Diplomatic Missions in Japan in Late Qing Dynasty [J]. Publishing Journal, 2025, 33(4): 122-128.
[10]	Qin Xiaoyan　Chu Jingli. Current Status and Development Strategies of Open Access Publishing for Scientiffc Journals in China [J]. Publishing Journal, 2025, 33(3): 73-82.
[11]	Su Jing　Chen Jinyu　Xiao Chao. Framework, Characteristics and Implications of Open Access Copyrights Agreements for Foreign Academic Publishing Agencies [J]. Publishing Journal, 2025, 33(3): 83-95.
[12]	He Chen. How Should Publishing Respond to the Age of Digital Intelligence? —Review of the 7th International Conference on Publishing Industry Development and Education in the Age of Digital Intelligence [J]. Publishing Journal, 2025, 33(1): 16-24.
[13]	Zhang Anchao. From Being-in-Itself to Being-for-Itself ： A Philosophical Inquiry into the Subjectivity of Publishing Culture [J]. Publishing Journal, 2025, 33(1): 25-31.
[14]	Pei Yonggang Gan Junjia. A Comparative Study of Chinese and Foreign Publication Policies [J]. Publishing Journal, 2025, 33(1): 32-43.
[15]	Xie Yanyan. A Metaphorical Interpretation of the Editorial Profession ：Based on a Linguistic Analysis of 258 Texts of Editorial Professional Discourse [J]. Publishing Journal, 2025, 33(1): 44-54.