Publishing Journal ›› 2025, Vol. 33 ›› Issue (3): 108-118.
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Abstract: The visual presentation of woodblock-printed books can be roughly divided into two levels: external and internal. Externally, boxes, volumes, scrolls, and folios create a hierarchical structure that guides different levels of reading practices; prefaces, tables of contents, main texts, and colophons divide the text into parallel units, accompanied by layout styles corresponding to the functions of these units. The combination and arrangement of layout elements provide readers with varied visual intervals, achieving effects akin to long shots, panoramic views, or close-ups, resembling a“ cinematic language.” Internally, the form complements textual prompts that convey classification information, activating the reader’ s prior knowledge and decoding memory, thereby accelerating the reading process. The source text undergoes“ woodblock-style” reorganization, guiding reading comprehension. Based on the different objectives of book publication, official, private, and workshop editions all take into account the targeting of their respective audiences during the publication process. Whether in terms of external visual style or internal textual form, corresponding adjustments are made to achieve distinct meaning orientations.
Key words: Woodblock-printed form Textual Composition Classi?cation Textual organization Meaning orientation Constructive force
CLC Number:
G239
Yang Sen Yang Lu. The Visual Presentation and Reading Guidance of Woodblock-Printed Books: A Study Based on the Mid-to-Late Ming Dynasty[J]. Publishing Journal, 2025, 33(3): 108-118.
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