出版科学 ›› 2026, Vol. 34 ›› Issue (1): 73-81.

• 全民阅读理论探索专题 • 上一篇    下一篇

符号互动论视角下的数字阅读痕迹 符号特性、互动过程及价值意义

  

  1. 扬州大学新闻与传媒学院,扬州,225009)
  • 收稿日期:2025-09-17 修回日期:2025-11-15 出版日期:2026-02-09 发布日期:2026-02-09
  • 作者简介:乔晓鹏,扬州大学新闻与传媒学院讲师、硕士生导师;翟佳怡,扬州大学新闻与传媒学院 2023 级硕士生。
  • 基金资助:
    本文系 2024 年度江苏省社会科学基金项目(24XWC008)、2023 年度扬州大学长江文化研究院研究院开放课题“长江江苏段文化遗产数字化消费场景创新研究”研究成果。

Digital Reading Traces under the Perspective of Symbolic Interactionism: Symbolic Properties, Interaction Process and Value Significance

  1. (School of Journalism and Communication, Yangzhou University, Yangzhou, 225009)
  • Received:2025-09-17 Revised:2025-11-15 Online:2026-02-09 Published:2026-02-09

摘要: 从数字阅读痕迹的符号化表征入手,借鉴符号互动论相关理论,为数字阅读痕迹构建了新的解释框架。研究认为,数字阅读痕迹具有象征性、互动性、动态性和数字多模态性等符号特性。作为读者与文本互动过程的产物,数字阅读痕迹首先由读者在阅读过程中发起,并借助符号完成自我对话与群体互动;其次,读者在文本期待与阅读期待互动的基础上适应技术要素和社会情境的影响,完成文本意义的阐释;再次,在个体与社会的复杂互动中实现自我与群体认知的辩证发展。在充分把握数字阅读痕迹符号互动过程的基础上,数字阅读痕迹在跨媒介符号的整合、意义生产的赋能、社会认知的聚合等方面展现出重要价值,为数字阅读平台和出版机构优化数字内容服务、构建可持续发展的阅读生态提供实践导向。

关键词: 数字阅读痕迹 符号互动论 符号特性 符号互动过程

Abstract: Starting from the symbolic representation of digital reading traces and drawing on the relevant theories of symbolic interactionism, this study constructs a new interpretive framework for digital reading traces. The study concludes that digital reading traces have symbolic characteristics such as symbolic, interactive, dynamic, and digital multimodal. As a product of the interaction process between readers and texts, digital reading traces are first initiated by readers in the reading process, and complete self-dialogue and group interaction with the help of symbols. Secondly, readers adapt to the influence of technical elements and social situations on the basis of the interaction between text expectations and reading expectations, and complete the interpretation of the meaning of the text. Thirdly, the dialectical development of self-group cognition is realized in the complex interaction between the individual and society. On the basis of fully grasping the interactive process of digital reading traces, digital reading traces also provide important value for the integration of cross-media symbols, the empowerment of meaning production, and the aggregation of social cognition, and provide practical guidance for digital reading platform publishers to optimize digital content services and build a sustainable reading ecology.

Key words:  , Digital reading traces Symbolic interactionism Symbolic properties Symbolic interaction process

中图分类号: