出版科学 ›› 2025, Vol. 33 ›› Issue (5): 5-13.

• 理论探索 • 上一篇    下一篇

“液态”场景视域下社会化阅读的“游牧式”实践特质探析


  

  1. 中南民族大学文学与新闻传播学院
  • 收稿日期:2025-03-07 修回日期:2025-05-31 出版日期:2025-10-14 发布日期:2025-10-14
  • 作者简介:陶喜红，文学博士，中南民族大学文学与新闻传播学院教授、博士生导师 ；周传琪，中南民族大学文学与新闻传播学院 2024 级硕士生。
  • 基金资助:
    本文系 2021 年国家社会科学基金项目“制度驱动型传媒经营改革的协同共振及其历史经验研究”（21BXW081）阶段性成果。

An Analysis of the “Nomadic” Practical Characteristics of Socialized Reading from the Perspective of the “Liquid” Scenario

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  1. School of Literature and Journalism， South-Central Minzu University
  • Received:2025-03-07 Revised:2025-05-31 Online:2025-10-14 Published:2025-10-14

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摘要： 社会化阅读平台提供了全新的“液态”场景，呈现出时间软化、空间液化、内容微化的特征。在此场景中，读者青睐“游牧式”的阅读体验，其思维和行为逻辑也随之趋向碎片化、个体化。读者个体与其他读者之间聚集起零散的趣缘共同体，并逐渐沉溺于这一链接带来的短暂身份认同。在这种全新的阅读生态下，随之而来的阅读重心偏离、阅读思维去逻辑化、阅读反馈低价值化等问题也影响读者的阅读效果。对此，平台应通过提升书籍呈现形式的流动适配度、增加深度阅读主题活动和奖励机制、简化阅读操作路径及增设一键式社交选择等手段来引导读者重视阅读本质。

Abstract:

Social reading platforms have constructed an entirely new “fluid” reading environment

for public reading, marked by the flexibility of time, the dissolution of spatial constraints, and the micro-fragmentation of content. In this scenario, readers increasingly favor a “nomadic” reading experience, leading to their thinking and behavioral patterns becoming more fragmented and individualized. Individual readers establish dispersed communities of shared interests with other readers and gradually become immersed in the temporary sense of identity that this connection engenders. While socialized reading has established a new reading ecosystem, it also gives rise to challenges such as the shift in reading focus, the weakening of logical coherence in reading behavior, and the diminished value of reading feedback, all of which impact reading effectiveness. To mitigate these issues, platforms should guide users toward deeper engagement with core reading content by enhancing the adaptability of book presentation formats, organizing thematic in-depth reading activities, implementing reward systems, streamlining operational pathways, and integrating one-click social sharing options.

 

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