出版科学 ›› 2026, Vol. 34 ›› Issue (2): 8-19.

• 全民阅读 • 上一篇    下一篇

数智媒体时代全民阅读社会结构转型升级及其优化路径


  

  1. （浙江越秀外国语学院东北亚研究中心，绍兴，312000）
  • 收稿日期:2025-02-05 出版日期:2026-05-08 发布日期:2026-05-08
  • 作者简介:黄晓新，浙江越秀外国语学院东北亚研究中心教授、中国编辑学会副会长。

The Transformation and Optimization Pathways of the National Reading Social Structure in the Era of Digital and Intelligent Media

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  1. （Center for East and North Asian Studies, Zhejiang Yuexiu University, Shaoxing, 312000）
  • Received:2025-02-05 Online:2026-05-08 Published:2026-05-08

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摘要： 从数字阅读普及攀升、市场规模扩张、群体代际融合及数智技术深度融入场景等特征来看，我国全民阅读社会结构正在转型升级中；在数智媒体赋能下，转型核心维度表现为主体结构多元开放协同、阅读行为社群（人机）互动共创、资源结构多维融合再造、服务保障精准场景化及规治技术与制度协同；该过程转型动力源于政策引领、技术驱动、需求升级与市场拉动，但仍面临参与主体协同不足、资源分散、数字鸿沟、人工智能认知与内容风险以及规治缺失等核心挑战；优化路径应着力于：完善顶层设计以强化统筹协调、弥合数字鸿沟以推动均衡发展、激发内容创新以提升文化内涵、规范算法应用以引导健康生态、加强治理能力以构建协同监管体系。

关键词: 数智媒体　全民阅读社会结构　转型升级　优化路径

Abstract: With the popularization of digital reading, market expansion, intergenerational integration and deep integration of digital and intelligent technologies, China’s National Reading for All social structure is transforming and upgrading. Empowered by digital and intelligent media, the transformation focuses on the diversification of subject structure, interactive reading behaviors, integrated resource structure, precise services and the synergy of regulatory technologies and systems. Driven by policies, technology, demand and market, it still faces challenges such as insufficient collaboration, fragmented resources, digital divide, AI-related risks and lack of regulation. The optimization paths include improving top-level design, bridging the digital divide, stimulating content innovation, standardizing algorithms and strengthening governance capabilities.

Key words: Digital and intelligent media　Social structure of National Reading　Transformation and upgrading　Optimization paths

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