出版科学 ›› 2026, Vol. 34 ›› Issue (1): 53-61.

• 全民阅读理论探索专题 • 上一篇    下一篇

物质与像似 :智媒时代重思图书媒介及其接受机制

  

  1. 西安邮电大学数字艺术学院 / 智能媒体陕西省高等学校重点实验室,西安,710121)(深圳大学传播学院,深圳 518060)
  • 收稿日期:2025-03-16 出版日期:2026-02-09 发布日期:2026-02-09
  • 作者简介:杨忠杨,西安邮电大学数字艺术学院讲师,智能媒体陕西省高等学校重点实验室研究员 ;刘蒙之, 通讯作者,深圳大学传播学院教授、博士生导师。
  • 基金资助:
    本文系中国音像与数字出版协会 2025 年度科研项目“基于阅读社交的有声阅读社群生态构建与知识生产创新”(KY-SZCB2025-25)、韬奋基金会 2025 年度规划课题“智媒时代出版流程优化及编辑职业适应力调适”(TF2025078)的阶段性成果。

Material and Iconicity  Reconcidering Book Media and Its Reception Mechanism in the Age of Intelligent Media 

  1. (School of Digital Arts, Xi’ an University of Posts and Telecommunications/ Key Laboratory of Intelligent Media in Shaanxi Higher Education Institutions, Xi’ an, 710121)(School of Media and Communication, Shenzhen University, Shenzhen,518060)
  • Received:2025-03-16 Online:2026-02-09 Published:2026-02-09

摘要: 通过对图书的纸张、油墨、装帧进行物质性解析,并从触觉、嗅觉、视觉角度寻找“感官的证据”,分析认为,图书的物质属性和感官体验之间产生互动和意义关联,并影响意义生成,触觉成为阅读的媒介真实之源,嗅觉带来图书的感官拓展,视觉形成先入为主的体验。提出基于物质性和像似性的图书出版视角,即物质元素带来感官体验并影响意义生成。

关键词: 阅读 图书 像似性 物质性 出版

Abstract: By analyzing the materiality of book components such as paper, ink, and binding, and by seeking “sensory evidence” from tactile, olfactory, and visual perspectives, this study argues that the interaction between the material properties of books and sensory experiences generates meaningful connections and influences the production of meaning. Tactility serves as the source of mediated reality in reading, olfaction extends the sensory dimensions of books, and vision forms preconceived experiential frameworks. A perspective on book publishing based on materiality and iconicity was proposed, where material elements provide sensory experiences and influence meaning generation. 

Key words:

Reading Books Iconicity Materiality Publishing

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