关键词: 中医药出版物 出版 “走出去” , 优化路径

Abstract: The global outbreak of COVID-19 has constituted a historical turning point for the cross-cultural communication of Traditional Chinese Medicine （TCM）. In the process of building a “global village” health community, TCM, as the wisdom crystallization inherited by the Chinese nation for thousands of years, can promote economic and trade activities and serve global health. Meanwhile, TCM publications, as knowledge carriers and cultural exchange media, can carry forward outstanding traditional Chinese culture and enhance cultural identity. Through an in-depth analysis of the current situation of TCM publications’“going global”, it is found that although certain achievements have been made, there are also many problems, such as the homogenization of forms, the lagging of narrative paradigms, the weak adaptability to the audience, and the mismatch between policy supply and demand. To break through the dilemma, a series of targeted optimization paths can be adopted, including precisely selecting topics in line with international demands, improving translation quality, innovating publication forms, building new scenarios for knowledge dissemination, creating TCM cultural IPs, developing a new media science popularization matrix, utilizing policy resources, and broadening international channels.

Key words: Traditional Chinese medicine pubications Publishing “Going global” Optimized approaches