出版科学 ›› 2025, Vol. 33 ›› Issue (5): 32-44.

• 事业与产业 • 上一篇    下一篇

网络文学互动叙事的媒介视角、文本空间和叙事实践

  

  1. 浙江大学文学院
  • 收稿日期:2024-09-27 修回日期:2025-06-17 出版日期:2025-10-14 发布日期:2025-10-14
  • 作者简介:陈琪,浙江大学文学院 2021 级博士生。

The Interactive Narrative of Chinese Online Literature : Media Perspectives,Textual Spaces, and Narrative Practices

  1. School of Literature,Zhejiang University
  • Received:2024-09-27 Revised:2025-06-17 Online:2025-10-14 Published:2025-10-14

摘要:

提出涵盖媒介、故事、实践三维度的理论框架,深入剖析网络文学互动叙事的生成逻辑与运行机制。数字媒介多符号、互动性的物质特性引发了网络文学文本形态、读者三维互动实践的革新,奠定互动叙事发生的前提。数字媒介与故事融合构筑了可供读者参与的网络文学文本空间,以互文性为内在结构基础,在商业及叙事的双重动力下不断延展。读者置身文本空间,在人媒互动、人文互动、人际互动中共建网络文学叙事实践 :在生产性阅读中以生成故事、影响作者的方式共建原叙事以社群共同体的声量在隐性与显性参与中推动叙事传播 ;在同人创作、数据库生产等再创作中争夺叙事话语权,建构新的叙事意义。

Abstract:

This study proposes a tripartite framework encompassing media, story, and practice to deeply analyze the generative logic and operational mechanisms of interactive narrative within this context. The multi-symbolic and interactive material properties of digital media fundamentally reshape the textual forms of online literature and enable a tri-dimensional interactive practice among readers, establishing the essential preconditions for interactive narrative to emerge. The convergence of digital media and storytelling constructs an accessible textual space for reader participation. This space is intrinsically structured by intertextuality and dynamically expands under the dual driving forces of commercial imperatives and narrative logic. Immersed within this textual space, readers co-construct narrative practices through their tri-dimensional interactions (humanmedia, human-text, human-human interaction):engaging in productive reading to co-create the core narrative by generating story interpretations and influencing authors; leveraging community collectives to propel narrative dissemination through both implicit data-driven participation and explicit grassroots campaigns; and contesting narrative authority through re-creation practices like fan fiction and database production to establish new narrative meanings.

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