关键词:

出版深度融合 数字互动服务 Web3.0 , 创新模式 出版生态系统

Abstract:

Based on the perspective of Digital Interactive Services （DIS）， this study constructs a DIS model for the in-depth integration of publishing， focusing on the interactive collaboration between the content service chain and the infrastructure layer as the core framework. The study reveals the dynamic relationships and synergistic mechanisms between the two layers. On this basis， it proposes three primary models for the in-depth integration of publishing ： （1） infrastructure-supported horizontal integration， which optimizes publishing processes and resource allocation through intelligent data processing， decentralized distribution， and integrated user experiences ；（2） vertical integration of the content service chain， emphasizing full-process collaboration in content production， packaging， and dissemination to enhance value creation and user engagement within the publishing ecosystem ；（3） ecological integration based on the metaverse system， leveraging virtual-real integration and multimodal expression to build a sustainable development ecosystem for the publishing industry. 

Key words:

In-depth integration of publishing , Digital interactive services , Web3.0 , Innovative models , Publishing ecosystem