Publishing Journal ›› 2022, Vol. 30 ›› Issue (4): 14-.

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Exploring the Path of Integrated Development of Theme Publishing in the Context
of High Quality Development

  

  1. （Publishing and Distribution Research Institute， Wuhan University， Wuhan， 430072）（School of
    Information Management， Wuhan University， Wuhan， 430072）
  • Online:2022-07-23 Published:2022-07-23

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Abstract:

The integrated development of theme publishing is an integral part of high-quality
development， and also provides more effective spiritual impetus and public opinion guarantee
for high-quality development， so the high-quality development of theme publishing in the new
era must take the road of integration. At present， the concept of integrated development in the
field of theme publishing has been further enhanced， the form of product integration has become
more diversified， the channels of integrated media communication have been expanded， and
the participating subjects have become more diversified， but there are still problems such as
uneven quality of integrated theme publishing products， the leading role of digital technology
empowerment has not yet been given full play， the digital integrated marketing model has not
yet been established， the construction of institutional mechanism is relatively backward， and the
shortage of composite talents to adapt to the requirements of integrated theme publishing. In order
to continuously improve the quality of theme publishing integration development， we must insist
on content construction as the fundamental， to create integrated theme publishing fine products;
advanced technology as the support， to innovate theme publishing integration industry; effective
dissemination as the purpose， to build a three-dimensional communication pattern of the whole
media; innovative management as a guarantee， to create a good environment for integration
development.

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