Publishing Journal ›› 2021, Vol. 29 ›› Issue (2): 111-.

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Study on the Characteristics，Internal Driving and Development Trends of
Participatory Network Publishing Mode in Japan

  

  1. （Fim-Televison and Communication College， Shanghai Normal University， Shanghai， 200234）
  • Online:2021-03-15 Published:2021-04-03

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Abstract:

In the digital transformation of Japanese publishing industry， the immersion social
media has created an environment for user participatory online publishing，and the market share
of interactive and participatory online publishing has been increasing. This paper analyzes the
characteristics， internal driving and development trend of two kinds participatory online publishing
modes in Japan： online publishing platform， and social community connected online magazine.
It is found that Japanese publishing industry improve the quality of topic selection and sales
through network platforms and users’reading data， so as to achieve a“win-win”situation for
the upstream and downstream businesses in the publishing chain. The internal driving comes
from the pressure brought by the shrinkage of the traditional publishing industry， the yearning
of amateur authors for books， and the expectation of users for the emotional connection of the
platform. The publishing industry will subdivide and develop professionally， and develop IP
peripheral product chain.

Key words:

Internal driving

CLC Number: 

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