Abstract:

In the new era， China’s press and publication industry is developing steadily and

with high quality， especially in the industrial scale， public service， technology update and going

out， which lays a solid foundation for the sustainable innovation and development of press and

publication theory and practice. The basic theoretical system of the party’s press and publication

in the new era include the people-centered work orientation， the unity of the party spirit and the

people’s spirit， the“48”principle of the press and publication function， the unity of the two

benefits with social benefits as the first priority， the“shi，du，xiao”of the press and publication

communication methods， the all media integration and development of the press and publication，

and the“story telling”international communication. Under the guidance of this theoretical

system， the strategic choices for the development of China’s press and publication industry are ：

taking social benefits as the first place and unifying the two benefits， the priority strategy of theme

publishing and public service， the development strategy of high-quality production and high

quality， the unbalanced development strategy， the coordinated development strategy of industrial

ecological chain， the all media development strategy， the development strategy of compound

talents， the super copyright development strategy， and “going out， going in” development strategy.

Key words:

Press and publication industry Development status Theoretical innovation

Strategic choice

CLC Number: 

• G230