出版科学 ›› 2022, Vol. 30 ›› Issue (2): 92-.

• 港澳台出版 国外出版 • 上一篇    下一篇

美国人文学术期刊“走出去”的策略及其启示
—以《美学与艺术批评》为例

  

  1. （扬州大学文学院，扬州，225009）（中国新闻出版研究院，北京，100073）
  • 出版日期:2022-03-15 发布日期:2022-04-07
  • 作者简介:曾蒙，扬州大学文学院 2018 级博士生 ；张书卿，中国新闻出版研究院副研究员。
  • 基金资助:
    本文系江苏省研究生科研创新计划省级项目“托马斯 • 门罗比较美学思想研究”（KYCX20_2969）的
    系列成果之一。

Strategies and Its Inspirations of “Going Global” for American Academic Journals in
the Humanities ：A Case Study of The Journal of Aesthetics and Art Criticism

  1. （College of Humanities， Yangzhou University， Yangzhou， 225009）（Chinese Academy of Press
    and Publication， Beijing， 100073）
  • Online:2022-03-15 Published:2022-04-07

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摘要：

在编辑托马斯·门罗（Thomas Munro）的领导下，《美学与艺术批评》（The Journal
of Aesthetics and Art Criticcism）杂志从最初的经营困难与默默无名转变为世界范围内美学刊物的
执牛耳，可谓美国人文学术期刊走出去的经典案例。门罗以五大办刊策略推动了杂志走出去 ：树
立服务性办刊意识，塑造杂志核心品质 ；秉持包容性办刊风格，打破种种学术壁垒 ；建立温情的
国际人脉，打造国际交流窗口 ；依托专业性学术组织，实现彼此合作共赢 ；借势强大的政府力量，
顺应大势锦上添花。这些策略对我国人文学术期刊走出去亦能提供有益的经验与启示。

关键词:

Abstract:

Under the leadership of editor Thomas Munro, The Journal of Aesthetics and Art
Criticism（JAAC）changed from the initial stage that it was in difficulties of operating and was
an unknown journal to later situation that it was the world leader of aesthetic journals. It can be
described as a classic case of “going global” for American academic journals in the humanities.
Munro promoted the “going global” of JAAC with five strategies: establish awareness for service
and shape the core quality of the journal; hold the inclusive style and break all kinds of academic
barriers; establish warm international contacts and create a window for international exchanges;
utilize professional academic organizations to achieve win-win cooperation; take advantage of
the government policy to add icing on the cake for JAAC going global. These strategies can also
provide useful experiences and inspirations for Chinese academic journals in the humanities going
global.

Key words:

and Art Criticism Thomas Munro

中图分类号: 

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