关键词: 二维码, 图书营销, 营销管理

Abstract:

Two-dimensional code technology plays a key role for publishing companies in combining online and offline networks. And it provides a new technique for the development of the publishing industry, specifically in the book marketing, two-dimensional code technology can expand product content book publishing companies, to develop accurate books prices, to increase book distribution channels, to increase book sales promotion. And it can enhance the level of corporate marketing publication.