关键词: 新媒体营销 丨渠道策略 , 丨要素协同 , 丨图书营销

Abstract:

This study firstly expounded concepts and characteristics of new mediamarketing, andthen systematically analyzed all kinds of new media book marketing channels and strategies, including micro blogging, websites, blogs, cell
phone, etc. At last, to get the best marketing effect of books, this study thought new media marketing of traditional
book should integrate marketing communication channels of different strengths media and give full play to complementary
and synergistic function.