摘要：

以现代营销理论为出发点， 就困扰我国图书营销的一些重要因素进行讨论， 并相应提出有助于
提升我国出版业图书营销能力的三项策略。

Abstract:

Based on modern marketing theories, this article discusses some factors which have influenced the development of book marketing ability of publishing in China, and proposes three strategies that may help improve this
ability of publisher in China.