Abstract:

According to overexposure which may occur on the first step“expose” to consumer perception,
the paper tries discussing in detail from three basic roles of book consumer ： selector, reader and buyer. It has
practical significance to understand overexposure perception of the target role, objectively evaluate and adjust
the stimulation quantity, effectively transmit book value and promote book consumption. It can also clarify
feasible thinking path of how to analysis the direction and extent of stimulation on book marketing.