Abstract:

Firstly， this paper described the helpless situation that readers often face to get the sufficient
knowledge supporting their decision-making in spite of big data environment， and suggested Popular
Science Periodicals（PSP） is supposed to provide the accurate， authentic and effective knowledge for
readers; secondly， with analysis of PSP’s struggling situation and the root cause， the author proposed the
business model focus on knowledge service; at last， it applied this model to some decision making cases in
our daily life and demonstrated how PSP can plan their content based on knowledge service.