关键词: 大学出版社 丨教材 ,  , 丨选题 ,  , 丨品牌图书

Abstract:

Textbook development is the key point for university presses. Therefore in the developing process of textbooks, there are three key points should be followed: exerting the advantage of subjects, modeling the brand of textbooks;
employing the policy of constructing series and three-dimensional textbook; making the best choice in the developing process of textbooks.