出版科学 ›› 2014, Vol. 22 ›› Issue (4): 73-.

• 出版学 出版工作 • 上一篇    下一篇

数字时代的按需出版发展探析

文燕军   

  1. 中国美术出版总社
  • 出版日期:2014-07-15 发布日期:2014-07-15
  • 作者简介:文燕君,中国美术出版总社经济师。

On-Demand Publishing:an Indispensable Publishing Form in the Digital Era

  • Online:2014-07-15 Published:2014-07-15

摘要:

在数字时代,传统出版越来越步履维艰,数字出版虽有急速发展的趋势,但目前的盈利依然不尽如人意。新的理念和技术带来了新的出版模式——按需印刷,它与传统出版、数字出版相互补充,带来新的出版和营销模式。

关键词: 传统出版, 数字出版, 按需出版 , 长尾理论, 个性化定制

Abstract:

In the digital era, while traditional publishing is facing more and more challenges, digital publishing on the other hand is enjoying a speed-up development.However,the current profit is still not as expected. New concept and technique has brought new trend for the publishing industry-the on-demand publishing. Being compliment for traditional and digital publishing, on-demand publishing has showed a brand new publishing and marketing mode to us.