出版科学 ›› 2014, Vol. 22 ›› Issue (4): 73-.
• 出版学 出版工作 • 上一篇 下一篇
文燕军
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摘要:
在数字时代,传统出版越来越步履维艰,数字出版虽有急速发展的趋势,但目前的盈利依然不尽如人意。新的理念和技术带来了新的出版模式——按需印刷,它与传统出版、数字出版相互补充,带来新的出版和营销模式。
关键词: 传统出版, 数字出版, 按需出版 , 长尾理论, 个性化定制
Abstract:
In the digital era, while traditional publishing is facing more and more challenges, digital publishing on the other hand is enjoying a speed-up development.However,the current profit is still not as expected. New concept and technique has brought new trend for the publishing industry-the on-demand publishing. Being compliment for traditional and digital publishing, on-demand publishing has showed a brand new publishing and marketing mode to us.
文燕军. 数字时代的按需出版发展探析[J]. 出版科学, 2014, 22(4): 73-.
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链接本文: http://cbkx.whu.edu.cn/jwk3/cbkx/CN/
http://cbkx.whu.edu.cn/jwk3/cbkx/CN/Y2014/V22/I4/73