出版科学 ›› 2022, Vol. 30 ›› Issue (6): 77-.

• 多媒体 数字出版 • 上一篇    下一篇

虚拟现实媒介研究综述

  

  1. (武汉大学数字出版研究所,武汉,430072)(武汉大学信息管理学院,武汉,430072)
  • 出版日期:2022-11-15 发布日期:2022-12-05
  • 作者简介:徐丽芳,管理学博士,武汉大学信息管理学院教授、博士生导师 ;田峥峥,武汉大学信息管理学院 2020 级硕士生 ;何倩,武汉大学信息管理学院 2021 级硕士生。
  • 基金资助:
    本文系 2021 年度国家社会科学基金重大项目“虚拟现实媒介叙事研究”(21&ZD326)阶段性成果。

A Review of Virtual Reality Media Research

  1. (Digital Publishing Research Institute, Wuhan University, Wuhan, 430072)(School of Information
    Management, Wuhan University, Wuhan, 430072)
  • Online:2022-11-15 Published:2022-12-05

摘要:

在系统梳理该领域文献的基础上,指出虚拟现实的媒介转向近年来一直是国内外学术
界关注的热点 ;发现学界集中探讨了虚拟现实媒介的多维属性与概念界定问题 ;检视虚拟现实媒介
在多个行业的应用及其影响,发现它在新闻和影视领域变革了内容创作和受众感知方式,与游戏的
结合在拓展应用场景的同时引发了对其现实影响的进一步讨论 ;盘点虚拟现实媒介叙事研究成果,
指出叙事视角分析、叙事参与者角色转变、叙事线索多元化、叙事空间转移与交替变化等均为学
界重点研究主题并取得了丰硕成果 ;另外,也展示了对虚拟现实媒介的批判性观点,即其在隐匿
传者而彰显受众主体地位的同时,也存在内容真实性掩盖客观性和受众理性退化的诸般隐忧。

关键词:

Abstract:

On the basis of a systematic review of the literature in this field, pointed out that the
media shift of virtual reality has been a hot topic of academic attention at home and abroad in
recent years; found that the academic community has focused on the multi-dimensional properties
and the definition of virtual reality media; reviewed the applications of virtual reality media in
various industries and the impacts, found that it has changed the content creation and audience
perception in the fields of journalism and film, and the combination with games has led to further
discussions on its realistic impacts while expanding the application scenarios, and triggered further
discussions on its real-life impacts. In addition, presented a critical view of virtual reality media,
namely, that while it conceals the transmitter and highlights the subjectivity of the audience, there
are also concerns that the authenticity of the content overshadows the objectivity and degrades
the rationality of the audience.

Key words:

communication

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