关键词: 精品图书 丨出版质量 , 丨品牌丨 营销

Abstract:

It is the core content of the entire book publishing work to publish excellent books. The article points out,
adhering to the concept of features and brand publishing, improving the quality of the books’ topics, strengthening the
management of the publishing process, innovating marketing model are the four strategies to improve the quality of excellent books.