Publishing Journal ›› 2026, Vol. 34 ›› Issue (4): 54-61.

Previous Articles     Next Articles

The Generation Logic, Narrative Intervention and IP Value Co-creation of Paratexts in Online Literature 

  

  1. (School of Journalism and Communication / Institute of Information Communication Ethics, Hubei University of Education, Wuhan, 430205) 
  • Received:2026-02-11 Revised:2026-04-20 Online:2026-09-15 Published:2026-09-15

Abstract: Based on Zhao Yiheng’s system of paratexts, in conjunction with intertextuality and Propp’s theory of narrative functions, this article examines the reconstruction mechanism of paratexts for original works. Paratexts establish a state of presence by write-read symbiosis through the referential expansion of the space for meaning, dynamic compensation of role functions, and open generation under the supplement mechanism. This narrative uses cross-media dissemination to break through the closed boundaries of text consumption in the context of participatory culture and intelligent co-creation, and promotes the life cycle extension and IP value co-creation of online literature under full-copyright operations. 

Key words: Online literature Paratexts Write-read symbiosis Narrative intervention IP value co-creation 

CLC Number: