Abstract:

This study is based on the theory of value co-creation， analyzing the institutional， technological， and industrial coupled value co-creation ecological framework formed by publishing institutions as the value center， collaborative creators， technology providers， channel operators， and end-users. The value innovation mechanism of publishing institutions reveals that the unique publishing value proposition and resource integration are the core， publishing knowledge searching and participation in creation are the source， and digital publishing service capabilities and industry docking capabilities are the value-added points. By enhancing the value proposition and resource integration capabilities of characteristic publishing， highlighting the demand for co-creation value， improving the ability to search for publishing knowledge and participate in co-creation to achieve value complementarity and linkage， strengthening the integration capabilities of digital publishing services and industrial resources， and reshaping the path of dynamic co-creation value， this study provides a research framework that combines theoretical explanatory power and practical operability for publishing institutions to break through the bottleneck of value growth.

Key words: Publishing institutions Value co-creation Value innovation Collaborative cocreation Resource integration