Conceptually， the “integration of stores and libraries” responds to the needs of a new era and a new culture. In practice， it realizes a high degree of complementarity between service targets and content resources. It can also vigorously promote the participation of brickand-mortar bookstores in nationwide reading. The realization of “integration of bookstores and libraries” is mainly achieved through three models: bookstore-led where the main body is individually operated， library-led where the main body is public in nature and government-led where it is rooted in the community. The stable and sustainable “integration of stores and libraries” provides readers with rich content resources and service experience value， solves the existential

crisis and creates cultural， creative and economic value for bookstores， empowers libraries with value for cultural promotion and public service. Aiming at the problems existing in the universal service of “integration of bookstores and libraries”， this paper puts forward the countermeasures

and suggestions to promote the development of store and library integration， such as focusing on the service objectives precisely， giving full play to the advantages of resources， enhancing the value of services.

Brick-and-mortar bookstores ,  Integration of bookstores and libraries , Nationwide reading , Public reading