Publishing Journal ›› 2018, Vol. 26 ›› Issue (4): 104-.
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Abstract:
Since1990s， TheBadPublishingoftheJapanesepublishingmarkethasbecomethenorm，and physicalbookstores，especiallyindependentbookstores，havecollapsedandcloseddown.Theyhavebecome increasinglyfierce.TheindependentbookstoresrepresentedbyKonnoShotenandB&Bdidnotsitandwaitto die.Instead，relyingonmarketinginnovationswasaplaceinthe “RedSea”market.Fromtheperspectiveof SIVAmarketingtheory，thearticleanalyzesandstudiesthewaysofsurvivalofsuccessfulcases，inorderto providesomeinspirationalsignificanceandreferencevalueforthedevelopmentofsimilarbookstores.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2018/V26/I4/104
