Abstract:

Manypeopleholdapessimisticviewofthefutureofbookstoresbecauseofthepopularityof
onlinebookstoresandmobilereading.However， weobservethenearbyculturalcircle， theEslitebookstore
inTaiwanandtheTsutayabookstoreinJapanhasitsoriginalitymarketingstrategy.Throughtheanalysis
ofEsliteandTsutaya， wecanfindfivefeatures ：（1） thedevelopmentofthebookstoreasthecoreofthe
multivariateinnovation; （2） interactivewiththecustomerasthecoreexperience; （3） clarifyingpositioning
storetypesandcustomergroups;（4） applicationandanalysisofthemembershipdatabase ；（5） the
architecturalstyletotheaestheticdesignofthe.Thesefeaturesprovidereferencevalueforthemanagement
directionoftheotherbookstore.