出版科学 ›› 2021, Vol. 29 ›› Issue (6): 108-.

• 港澳台出版 国外出版 • 上一篇    下一篇

新冠肺炎疫情影响下西班牙出版业的发展及启示

  

  1. 外交学院外语系，
    北京，100037
  • 出版日期:2021-11-15 发布日期:2021-12-01
  • 作者简介:孟夏韵，拉美文学博士，外交学院外语系教师、西语国家研究中心主任。
  • 基金资助:
    本文系外交学院一流学科卓越人才建设资金支持及中央高校基本科研业务费专项资金青年教师科研
    启动基金一般项目（3162021ZYQB05）研究成果。

Development and Enlightenment of Spanish Publishing Industry under the
Influence of the Covid-19 Pandemic

  1. Department of Foreign Languages，China Foreign Affairs University， Beijing，100037
  • Online:2021-11-15 Published:2021-12-01

PDF

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摘要：

新冠肺炎疫情对全球出版业产生巨大冲击，西班牙出版业化危为机，迅速采取诸如线上
营销、优选题材、创新销售模式、联盟扶助等应对措施。疫情加速了西班牙出版业的数字化进程，
也对中西两国出版业的未来合作具有重要启发。双方应当互相学习、相互借鉴，积极应对数字化转型，
制定联合数字计划 ；优化实体书店经营模式，适度增减附加功能 ；完善出版行业法规，杜绝盗版侵
权行为 ；加强数字化出版合作，开拓未来合作新路径。

关键词:

Abstract:

The Covid-19 pandemic has a significant impact on the global publishing industry.
The Spanish publishing industry has turned crises into opportunities and quickly adopted
countermeasures such as online marketing， optimized themes， innovative sales models and alliance
assistance. The pandemic has accelerated the digitization process of the Spanish publishing
industry， and also provided insights for the future cooperation of the publishing industries between
China and Spain. This paper proposes the followings for the collaboration between the two
parties ：
（1） learn from each other， actively respond to the digital transformation and formulate a
joint digital plan; （
2）optimize the business model of physical bookstores and adjust the additional
functions;（
3）improve the publishing industry regulations to eliminate piracy and infringement; （
4）
strengthen connections to open up new paths for the future cooperation in digital publishing.

Key words:

publishing industry cooperation

中图分类号: 

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