出版科学 ›› 2021, Vol. 29 ›› Issue (3): 73-.

• 发行学 发行工作 • 上一篇    下一篇

拥书百城 ：美国独立书店的兴盛之道

  

  1. 国家图书馆古籍馆，北京，100034
  • 出版日期:2021-05-15 发布日期:2021-05-31
  • 作者简介:齐世峰，国家图书馆古籍馆馆员。

On Thriving of American Independent Bookstores

  1. Library of Ancient Books， National Library of China， Beijing， 100034
  • Online:2021-05-15 Published:2021-05-31

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摘要：

美国独立书店经历了多重发展阶段，从最初的实体书店匮乏至连锁书店的崛起，乃至
在线书商的强势突袭以及有声读物的出现，都给美国独立书店的发展带来了不同程度的影响。自
2009 年触底后，美国独立书店近年来基本呈现兴盛发展趋势。当然，美国独立书店兴盛发展中亦
有地域不均衡态势。本文结合美国独立书店发展历史，梳理剖析其运营经验，比如社区认同、特色
打造、行业协同、丰富多元的产品服务。针对我国独立书店的发展，提出了强化特色主题、打造嵌
入式书店旅游、深化阅读推广等发展建议。

关键词:

Abstract:

American independent bookstores have seen various development periods
since 1930s, including lack of brick-and-mortar bookstores, rise of chained booksellers,
competition of online booksellers and appearance of audio books. Despite all these,
American independent bookstores are still alive. American independent bookstores have
bottomed out and been thriving since 2009. American independent bookstores are featured
with varied themes and some of them can be regarded as role models among independent
bookstores. The article analyzes development history of American independent bookstores
and combs their operation experiences，such as valuing community，features， industrial
collaboration and varied products and services. Some suggestions are made in the article so
that to provide some reference for domestic independent bookstores, such as strengthening
features, developing bookstore tourism and deepening reading promotion.

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