关键词: 图书营销, 罗辑思维, 图书文案, 知识图景, 知识传播

Abstract:

 In order to explore the high effective book marketing strategy used by Luogic Show in its
community, an empirical study on book copy which is the book marketing tool of Luogic Show is made based
on conception of knowledge landscape from the philosophy of knowledge. Not only knowledge landscape
which Luogic Show has constructed for its readers, users and community members during the process of
mutual embracing between its book marketing and knowledge broadcasting, but represent means of knowledge
landscape are been researched. This study shows that:firstly, K (History&Geography)，F(Economics) and
D(Politics&Laws> are the main part of this community knowledge landscape and main content of knowledge
broadcasting; secondly, fact presupposition, writing models like summary and emphasis and infectious style
are main present means; thirdly, during the practice of book marketing, present means of knowledge landscape
should obey the principle of knowledge industrialization and using commercial copy to do book marketing.