出版科学 ›› 2021, Vol. 29 ›› Issue (5): 31-.

• 编辑学 编辑工作 • 上一篇    下一篇

内容、形态、场景与满足 :移动新媒体有声书的用户使用研究
—以移动应用“微信读书”与“微信听书”为中心

  

  1. 西北大学新闻传播学院,西安,710127
  • 出版日期:2021-09-15 发布日期:2021-10-04
  • 作者简介:姜泽玮,西北大学新闻传播学院 2019 级硕士生。

Content, Form, Scene and Satisfaction :A User Use Study of Mobile New Media Audio
Books :Taking “WeChat Reading”and“WeChat Listening” as the Center

  1. School of Journalism & Communication, Northwest University, Xi’an, 710127
  • Online:2021-09-15 Published:2021-10-04

摘要:

以移动应用“微信读书”“微信听书”为中心,围绕“内容”“形态”“场景”“满足”
四个角度,对移动新媒体有声书的用户使用现状进行量化与质化结合的实证研究,并在此基础上
对有声书传播的问题与发展进行讨论。目前移动新媒体有声书传播包含“AI 语音—文字有声化”“真
人语音—口语传播”两种声音与表达形态的对位,用户对二者的使用基本相等 ;用户收听内容以
文学类为首,整体“重文轻理”,且内容大多与用户自身职业(专业)无关 ;夜晚的卧室与白天的
家庭起居空间为主要传播场景,“时间管理满足”“情感满足”“身体满足”“知识满足”“经济满足”
构成有声书用户主要的使用满足。总体来看,内容的有限性、场景的封闭性、传播的交互性和声
音的艺术性是移动新媒体有声书在未来发展中面临的四个重要问题,有声书的发展能否迈入新时
代,取决于实践对这四个问题的回应与创新。

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Abstract:

Focusing on two mobile Apps“WeChat Reading”and“WeChat Listening”,
this paper conducts a quantitative and qualitative empirical study on the current situation of
mobile new media audiobook users from perspectives of content, form, scene and satisfaction,
and discusses the problems and development of audiobook communication on this basis. At
present, the communication of mobile new media audio books contains two counterpoints of
voice and expression :
“AI voice - text audio”and“real person voice - spoken language
communication”. Users use the two basically equally. Users listen to the content of literature,
the overall “emphasis on the text, light theory”, and most of the content has nothing to do with
the user’s own occupation(professional). The bedroom at night and the family living space
during the day are the main communication scenes, and“time management satisfaction”,
“emotional satisfaction”,
“physical satisfaction”,
“knowledge satisfaction”and“economic
satisfaction”constitute the main use satisfaction of audio book users. In general, the limitation
of content, the closure of the scene, the interaction of communication and the artistic quality of
sound are the four important issues facing the future development of mobile new media audio
books. Whether the development of audio books can enter a new era depends on the response
and innovation of practice to these four issues.

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