Abstract: This article takes interactive design and immersive experience as two aspects toanalyze the current situation of red resource development in the Lingnan red cultural and tourismtown. It innovatively proposes a multi-channel network media communication framework for thered culture under the “cloud tourism” model， and enhances the application of interactive design.At the same time， by introducing flow theory and cognitive transformation theory， it constructs amanagement and optimization path for multi-channel network narrative interaction and immersion，providing referenceable solutions for the dissemination of red culture in China